Free Masterclass
Get Your First Major Retail Test Order
Take it from someone who's in active negotiations with Target, Costco, Home Depot, & Nordstrom—most founders have no freakin' clue what retail buyers want from them. But I do.
Right now, your carefully crafted pitch emails are sitting in some buyer's inbox at 47 unread messages while they're approving orders for brands that sound exactly like yours.
While you're crossing your fingers, I'm closing deals with the exact buyers you're trying to reach.
If you're ready to stop playing small and start speaking buyer language that gets YES responses, this masterclass reveals the insider playbook I'm using to close deals RIGHT NOW.
ACCESS THE INSIDER TRAINING →Register now to save your spot:
STOP getting ghosted by retail buyers
In this FREE Masterclass, you'll learn
My Signature 'Test to Scale' Method
The proven framework I used to approve test orders as a Fortune 50 buyer
PLUS the ONE Thing I Always Looked For in Our First Meeting — and why no other buyer will ever tell you
The 3 Critical Elements Retail Buyers Look For
-- and how to structure a pitch they can’t ignore
Plus the biggest mistake most brands make — and the simple fix that can 10x your chances of getting a test order
How to Position Your Brand as THE Retail Solution
NOT just another vendor or product. We're talking how to brand and pitch yourself in exactly the right way
Meet your host
Hi, I'm Kristin
You've built something that sells. Your DTC brand is crushing it. But here's what nobody's telling you about scaling into retail: most of the "experts" have never sat on the other side of that buyer's table.
I spent 21 years as a Fortune 50 retail buyer managing over $4 billion in product portfolios. Yep, billion with a B. I was literally the gatekeeper saying yes or no to your product at retailers like Costco & Amazon.
Here's the real talk: getting into Target, Sephora, or Costco isn't about your brand story. It's not about your Instagram aesthetic or celebrity endorsement. It's about understanding that retail is war without the blood, and buyers are graded on metrics you probably don't even know exist.
Your dream retailers ARE looking for new brands right now. But they need sales data, not dreams. They need you to speak buyer language, not marketing fluff.
I've seen hundreds of passionate founders walk into meetings completely unprepared for retail reality. I'm here to make sure you're not one of them.
When you understand how this game actually works, you can actually win it.
It's your move
Ready to learn the Test-to-Scale Method & start landing retail deals?
Time to stop second-guessing your pitches and start showing up as the brand buyers can't ignore.
Hit the button below to access the Test-to-Scale Masterclass and get the exact framework I used to approve test orders as a $4B retail buyer.
Your retail future starts now!
