Find Out If Your Product Is Actually Profitable—Before You Pitch It
Grab The Margin Map—the exact profit tool I use with my consulting clients to uncover hidden costs, price confidently, and make sure retail expansion actually makes sense.
Get Margin Map for freeMost founders guess their margins.
Buyers never do.
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If you want to land on shelves and stay there, you need to understand your numbers like a buyer does.
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That’s why I created The Margin Map—the same tool I use inside my private consulting work to help brands figure out if their product is truly profitable.
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Inside, I’ll walk you through how to:
- Break down your true costs across product, operations, and trade spend
- Compare your DTC and wholesale margins to see what’s sustainable
- Identify where profit is leaking (and how to fix it)
- Model real-world retail scenarios so you can make decisions with confidence
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This is the exact framework I used as a Fortune 50 retail buyer managing a $4 billion portfolio—and now, I’m giving it to you for free.
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Clarity that cuts through the guesswork
You’ll see exactly where every dollar goes—from raw materials to marketing to retailer fees—so you can stop relying on gut feel and start using data.
Confidence in your pricing
Run the numbers, test your assumptions, and see what retail actually looks like on paper. You’ll know whether your product can scale profitably before you ever pitch it.
A roadmap for smarter decisions
Use the built-in formulas and visuals to analyze margins, plan for trade spend, and protect your profit before you commit to retail growth.
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This is for you IF
đź’¬ You already sell a product DTC and want to break into retail
💬 You’ve been hoping your pricing works—but haven’t actually checked
💬 You’re getting ready to meet with buyers and want to know your numbers cold
💬 You’re developing a product and want to build profit in from the start
By using the Margin Map, you’ll:
âś… Know your true gross and net profit margins
âś… Spot where your money is slipping away
âś… Understand exactly what pricing structure makes sense for you and the retailer
Retail doesn’t reward passion—it rewards precision.
And your margins are where precision starts.
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