CUT THROUGH THE NOISE
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JOIN THE LISTYou don’t need more surface-level retail advice.
You need the truth—from someone who’s been the buyer deciding which brands win shelf space (and which don’t).
Every week, I share:
- New podcast episodes breaking down what’s working (and what’s not) in retail right now
- Behind-the-scenes stories from founders scaling from DTC to big-box shelves
- Insider insights from my 21 years as a Fortune 50 buyer managing a $4B portfolio
- Industry trends and buyer intel to help you make smart, profitable moves
If you’re serious about getting your brand retail-ready, this is where you get the real playbook.
Clarity that cuts through the noise
Understand what buyers actually look for so you can pitch with confidence.
Actionable strategy—not fluff
Simple steps that help you sell smarter, protect your margin, and stay on shelves
Real-time retail insight
Stay ahead of buyer trends, retail shifts, and the numbers that move the needle.
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This is for you IF
💬 You’re scaling a DTC brand and want to break into retail
💬 You’re tired of generic “get into Target” advice that doesn’t work
💬 You want real buyer perspective—minus the jargon
💬 You’d rather make data-driven decisions than play guessing games
By the time you’ve read a few issues, you’ll:
âś… Understand what makes a buyer say yes
âś… Know how to pitch without sounding like every other brand
✅ Feel confident that you’re building for retail the right way
