The Retail Launch Accelerator
Get Your Brand on Top
Retail Shelves
The Fortune 50 framework to get your brand on shelves—taught by a $4B retail buyer.
It's time to break out of RangeMe jail.
"I love spending entire weekends perfecting my pitch deck only to get ghosted harder than my last sample request."
👆🏻Um, yeah… that's NOT what you envisioned when you launched your brand with dreams of Target™ & Sephora™ shelf space, is it?
Here's the tea: Your award-winning formulas and viral moments mean precisely nothing when you're watching mediocre brands land Ulta™ deals ... while you're still refreshing your inbox.
You KNOW your product deserves shelf space.
But, you can't seem to find anyone who'll tell you exactly what buyers need to see to say YES.
Retail isn't rocket science ...
It's sales psychology with spreadsheets
Picture this: Walking into Target™ and seeing YOUR products on those shelves - not because you got lucky, but because you finally understood the retail game.
With the right roadmap, you'd be:
- Getting actual human responses to emails (revolutionary, I know)
- Pitching like you own the category bc you know exactly what makes buyers tick
- Positioning your brand as their white-space savior, not just another pretty Insta
- Having the operational sophistication that proves you're not playing dress-up
This isn't about hoping & praying (we'll leave that to the amateurs)—nah, it's about positioning your brand so buyers slide into your DMs.
Retail reality check:
The difference between shelf space & pipe dreams? Knowing what buyers actually want.
In 15 years as a Fortune 50 buyer, I saw 1000+ brands. Less than 1% made it. It wasn't about who had the best product. The shelf-space-winners understood retail psychology, spoke our language, & positioned themselves as solutions to our daily disasters.
"Kristin brought my dream back to life. She gave me clarity, direction, and a whole new sense of motivation. I’ve never felt more confident or excited about my brand. That’s the power of having the right program, the right mentor, and a team that actually gets it. I just wish I had found her sooner."
Dr. Yeral Patel, MD
THE RETAIL LAUNCH ACCELERATOR INCLUDES:
Merch School™
The insider's playbook to retail domination, courtesy of someone who's green-lit millions in POs.
The 1% Playbook
I've evaluated 1,000+ brands and watched 99% crash & burn. Not because their products sucked, but because they pitched like amateurs. This is the exact psychology I used to green-light millions in retail deals—now engineered for your success.
Monthly Office Hours
Your direct line to a Fortune 50 buyer's brain. Bring your pitch decks, your buyer feedback, your 'wtf do I do now?' moments. Get personalized feedback on YOUR specific retail challenges. This isn't theory—it's real-time problem-solving with someone who's been in the buyer's seat.
Shelf Space Toolkit
The complete arsenal to transform you into a go-to vendor. Battle-tested pitch templates, buyer psychology frameworks, and email scripts that actually get responses. Plus the insider positioning strategies that make buyers see you as their category solution—not vendor #487 in their inbox.
Your Timeline
Retail moves fast, but mastery takes time. Whether you're binging modules between production runs or strategically implementing before your next buyer meeting—lifetime access means you're never behind. Return for refreshers when you're scaling from regional test to national rollout.
Let's break this down:
Everything between you & shelf space, decoded.
Module 1
Get Inside the Buyer's Brain
Become the vendor who "gets it" from day one. We're diving straight into the buyer's brain—understanding what keeps them up at night, drives their decisions, and why they ghost 99% of pitches. Master retail psychology, speak their language so you sound like a solution (not just another product shouting "pick me!"), and build foundations for partnerships that actually last.
Module 2
Brand Positioning
Position your brand as the missing piece in their retail puzzle. We're breaking down The Shelf Appeal Code (what actually makes buyers say yes), mapping your brand DNA to retailer strategy so you fit like a ~glove~ & implementing my Concierge Method to become their go-to problem solver. Plus, you'll master emails that actually get opened.
Module 3
Relationships That Drive Revenue
It's the art of strategic relationship building. Learn retail's real currency, turn casual chats into purchase orders, and discover strategic communication that keeps you on their radar without being "that annoying vendor." Plus, implement the Buyer-First Strategy that makes their success your mission AND builds a reputation that gets you recommended to other buyers.
Module 4
Financial Foundations
Master the numbers that make or break retail deals. We're diving into margin mathematics, cash flow planning for those brutal 60-90 day payment terms, and promotion ROI that actually moves product. Plus, you'll learn component management that ensures profitable delivery, every time.
Module 5
Product Perfection
Create products that buyers can't resist. Master retail-ready requirements from packaging to compliance, understand the quality standards buyers actually check for (not the ones you think), and build feedback systems that turn store data into your competitive edge. Plus, develop a testing strategy that proves your product has what it takes to scale beyond the initial order.
Module 6
The Perfect Pitch
Master every aspect of retail pitching. Discover pitch psychology (what makes buyers lean in vs. zone out), implement my Story-Proof-Scale Pitch Method positioning framework, and adapt your pitch for different formats ... from cold emails to in-person presentations. Plus, learn to read the room and pivot in real-time, because the best pitch is the one that actually lands.
Module 7
Fulfillment Excellence
Navigate fulfillment like a seasoned pro. Master inventory systems that build buyer trust (not panic attacks), decode different retailer fulfillment preferences, and create tracking systems that actually work. Plus, learn to plan for the messy stuff—returns, overstock, exits—and turn sales data into your secret weapon.
Module 8
Retail Contracts
Decode retail agreements like a pro. We're breaking down the most common contract types you'll encounter, translating legal jargon into actual English, and highlighting the clauses that can make or break your business. Know what you're signing before you sign it ... because "I didn't know that was in there" isn't a valid excuse in retail land.
Picture this:
Your post Accelerator reality ...
- Your inbox, suddenly interesting: Buyer responses that say "let's schedule a call" instead of "we'll keep you on file." Real conversations about placement, not polite brush-offs.
- Pitch meetings that feel like strategy sessions: Walking in knowing exactly what they need to hear, watching their eyes light up when you nail their pain points, leaving with actual next steps.
- Your brand, their speed dial: Becoming the vendor they call first for new initiatives. The one they trust with test markets. The partner they bring to planning meetings.
- Retail math that actually works: Understanding the 55-60% margin reality, planning for 60-day payment terms without panic.
- Confidence that commands the room: No more second-guessing your pitch deck. No more wondering if you're "retail ready." Just the quiet certainty of someone who knows the game... and how to win it.
Payment options, because I'm not about that one-size-fits-all life.
(All options lead to retail domination, tho.)
(Financing plans available.)
Hold up—
Did someone say bonuses?
Bonus #1
Retail Alignment Worksheet
Position your brand as the MISSING PIECE in the buyer's strategy. Your personal roadmap to show exactly how your product helps retailers achieve their quarterly targets. Master my proven "opportunity mapping" approach developed working with Fortune 50 brands and transform your product from optional SKU to category essential.
Bonus #2
Retail Visuals Checklist
Your strategic framework for creating packaging that stops scrollers in their tracks. Capture attention in 3 SECONDS flat and ace every Quality Control & Compliance question buyers will throw at you. Includes sustainability considerations and price/value alignment checks that buyers expect you to have answers for.
Bonus #3
Margin Map Tool
Say goodbye to margin guesswork forever. This Google tool handles all your calculations instantly - plug in ALL cost components (ingredients, packaging, freight) and see your final wholesale cost per unit immediately. A/B test different MOQs and watch how your margins shift with various quantities. Created with an Excel pro so you don't have to be one.
Meet your retail mentor
Hi, I'm Kristin
I spent 15 years in Fortune 50 buying offices greenlighting millions in POs and managing over $4B in retail programs. While you were wondering how to get past the gatekeepers, I WAS the gatekeeper—building multi-million dollar programs from scratch for brands you use every single day.
From product development to packaging psychology, QA nightmares to category architecture, I've seen it all. I've negotiated with everyone from scrappy startups to Fortune 500 giants, and I know exactly what makes buyers say YES (and what gets your pitch deleted before they finish reading the subject line).
Now I work with ambitious beauty founders who refuse to let their brands die in DTC purgatory. I've taken two decades of insider knowledge—the stuff they'd never tell you at trade shows—and packaged it into a system that cuts your learning curve in half.
Think of me as your backstage pass to those closed-door buyer meetings where the real decisions get made.
It wasn't always boardrooms & million-dollar budgets...
I started as a buyer's assistant, fetching coffee and organizing sample closets. I watched brilliant products fail and mediocre ones soar, trying to crack the code of what actually moved the needle.
After years of taking notes in meetings where founders pitched their hearts out (and mostly missed the mark), I finally understood: Success in retail isn't about having the best product. It's about understanding the psychology, speaking the language, and positioning yourself as the solution to problems buyers don't even realize they have.
By the time I left corporate, I'd built a reputation as the buyer who could spot winners—and more importantly, help good brands become great ones. Now I'm sharing everything I learned on the other side of that buyer's desk.
No theory, no fluff—just the real playbook for retail domination.
This isn't just possible. It's inevitable with the right strategy.
From Shopify™ to shelves
1. Join The retail launch accelerator
Secure your spot and receive immediate access to the complete Merch School™ arsenal. Within minutes, you'll have the exact frameworks Fortune 50 buyers use to evaluate brands worthy of their shelf space.
2. implement for legacy
Dive into the buyer psychology that's been gatekept for decades. Create pitch materials that make buyers stop scrolling, craft emails they actually respond to, and position your brand as their category solution.
3. become a retail partner
Watch as buyers start responding, meetings turn into opportunities, and your products find their rightful place on retail shelves. Become the strategic partner retailers actively want to work with.
The fine print (that's actually good)
The "PO or Peace-Out"
14-day Money Back Guarantee:
14-days of insider access. If the first modules don't completely shift how you see retail and YOUR place in it, get your money back.
(bc this either transforms your approach, or it doesn't)
Your my people if:
- You know your award-winning formula means nothing without the right strategy.
- You're ready to master the retail game, not just show up to play.
- You understand that "overnight success" in retail took someone else 3 years.
Def NOT for you if:
- You think viral moments replace actual ~business strategy~.
- You're hunting for the magic email template that guarantees Sephora.
- You'd rather complain about gatekeepers than learn to open doors.
Ready to see your brand under those bright retail lights?
You didn't create something exceptional just to collect polite rejections and trade show business cards. The endless cycle of ghosted emails and "we'll circle back" isn't just exhausting ... it's robbing you of the impact you deserve. There's a clear path through the retail maze for founders brave enough to learn the real rules. Your vision belongs on actual shelves.
Frequently Asked Questions
HOW QUICKLY WILL I SEE RESULTS?
How much time will Merch School take?
WHAT IF I'M NOT READY TO PITCH YET?
Do you guarantee I'll get into retail?
I ALREADY HAVE A PITCH DECK—WHY DO I NEED THIS?
What's your refund policy?
IS THIS ONLY FOR ESTABLISHED BRANDS?
DO YOU PROVIDE ACTUAL BUYER CONTACTS?
Ok, this may hurt a little—
The beauty industry is will hit $667 BILLION in 2025.
And you know what pisses me off? Watching brilliant founders like you think there's no room at that table.
👆🏻bc those billions aren't just for the legacy brands & VC darlings.
There's a seat with your name on it—but only if you stop playing small and start playing smart.
I've watched too many innovative products die in founder's garages because they couldn't crack the retail code. Your vision deserves better than that. Your mission deserves shelf space.
AND the world deserves access to what you've created.
Here's what's waiting for you:
- Buyers who recognize your name and actually answer your emails—because you speak their language
- Your products on actual shelves, reaching people who need them (not just your Instagram followers)
- The legacy you dreamed of when you first mixed that formula—except now it's real
The window is open. The industry is hungry for innovation. And I'm here to show you exactly how to walk through those retail doors.
Let's freakin' go.
