Story → Clarify the buyer-ready narrative that makes your brand make sense (no fluffy “brand essence” prompts).
Proof → Build the proof package buyers actually care about so they sit up and pay attention.
Scale → Map the test-to-scale strategy that shows you won’t crash when orders grow.
Retailer DNA Matrices for Costco, Target, Whole Foods, CVS/Walgreens, Sephora, Ulta, Home Depot, Nordstrom—what each truly wants.
Pitch Materials that keep buyers off their phones (decks, emails, one-pagers).
Meeting Strategies to prep for the hard questions—so you answer like a pro.
Taught by a former Fortune 50 buyer with 21+ years in retail.
TERMS AND CONDITIONS