the method
Pitch Your Brand Like a Retail Buyer Would (Without Hiring One)
Introducing the Story-Proof-Scale Method.
GET ACCESS - $28
What buyers actually evaluate.
Brands ask me daily how to make retailers care about their products.
They have beautiful packaging. A compelling origin story. 100K Instagram followers.
All of that matters. Eventually.
But buyers need proof first. Sales data. Velocity. Evidence your product actually moves.
Without that, they'll never get to your story.
The Story-Proof-Scale Method shows you exactly what they're looking for ... in the RIGHT order.
What this is.
Not a workbook with prompts about your "brand essence" or mapping your "why."
This is the framework I used to evaluate hundreds of brands as a Fortune 50 buyer. The exact questions I asked silently while founders talked about going green or their journey.
I'm not handing you a blank page. I'm walking you through every question a buyer is asking—the ones they'll never tell you.
What's inside
Your Story Engine
The category problems that matter. Not the ones you think exist.
Your Proof Package
Performance data that makes buyers pay attention. Not your Instagram aesthetic.
Your Scale Strategy
Evidence you won't implode when orders get big.
Retailer DNA Blueprints
Costco. Target. Whole Foods. CVS. Sephora. Ulta. Home Depot. Nordstrom. What each one actually evaluates.
Pitch Materials
Decks that don't make buyers check their phones.
Meeting Strategy
Preparation for the hard questions. Because they're coming.
make your brand make sense to buyers
The Story-Proof-Scale Method
Use my proven Story-Proof-Scale Framework to position your brand the way a retail buyer would - so you can stop guessing what they want and start getting yeses from retailers.
THE STORY
What buyers look for in your positioning. After 15 years and hundreds of evaluations, I know what makes them lean in.
THE PROOF
The exact metrics I used to separate shelf-ready brands from everyone else. You'll show traction, not passion.
THE SCALE
How to prove you can deliver. Retailer-specific strategy for Costco, Target, Sephora, Whole Foods, and beyond.
Who’s This For
This is for you if:
- You know retail is in your future but don't know how to get there.
- You've tried and failed. And don't understand why.
- You're tired of guessing what buyers want.
- You're ready to position yourself as the obvious choice for shelf space.
Why this instead of working with me directly.
I'm a full time CCO. I don't have capacity for every brand that reaches out.
This method is the next best thing to having me pull these answers out of you.
Because staring at a blank page when your retail future is on the line? That's expensive.
Why you need this
Every retailer has different DNA.
What works at Costco bombs at Sephora.
What Target loves, Whole Foods may note.
I've mapped it all.
This is the exact framework I used to make yes/no decisions on $4B in placements.
Now you get it for $28..
This isn't amateur hour.
I was the buyer.
15 years as a Fortune 50 buyer at Costco and Amazon. Hundreds of brands evaluated. Fewer than 1% made the shelf.
Now I'm CCO at Filterbaby. Target. Erewhon. Active conversations with every major retail player.
I sat behind the buyer's desk making yes/no decisions. Now I show you how to be the brand that gets picked.
This isn't theory. It's what actually works.
Most founders wait until they're "ready" to pitch before thinking about retail strategy.
By then it's too late. The brand, the positioning, the foundation—already built without the buyer in mind.
This framework gives you what I teach private clients.
The same ones landing deals with Target and Costco.
